Problem : The pandemic and social media have
pushed people too far from Mother Nature.
Being in isolation and enjoying the Earth is
essential to a beautiful life.
Insight : Samantha Pleet’s clothing falls in line within the “cottage-core” aesthetic - an aesthetic and culture that celebrates and embraces surrounding yourself with the beautiful The Great Outdoors.
Execution: Using a Magic Curtain - we are able to transport people where phones won’t allow them to go. We’ll show Samantha Pleet allows you to go there in comfort and style.
Strategy : We’ll target cities and high populated areas that need that step away from that bustling “City That Never Sleeps” mindset.
